Up To 55% More Visitors To Your Website

Here’s some news: you can receive 55% more visitors by adding a company blog to your website. But it will take some work to realize the benefits. As reported by Compucast, according to a recent study by HubSpot of 1,531 customers (mostly small- and medium-sized businesses) showed those with blogs received 55% more visitors, 97% more inbound links, and 43% more indexed pages. (795 businesses blogged; 736 did not.)

By creating engaging content, coupled with proper navigation, good usability and copy, you can drive increased visibility in search engines. We like to call this “Natural SEO” (Search Engine Optimization) because that’s what it is. A beneficial process that occurs from writing interesting content and creating a sustained online dialog with customers, colleagues, friends, prospects and industry professionals. Additionally, you’re building inbound links when you let site visitors reply to your pages or posts. It’s something search engines are programmed to find online.

Explore The Benefits of Using WordPress As A Content Management System (CMS)

In a site powered by WordPress, you receive an attractive, modern site that’s easy to manage: simple enough for beginners; powerful enough for experienced users. Here’s a brief list of potential features:

• Personal administration page
• Ability to add pages, articles, press releases, photos, videos, PDFs
• Multiple user accounts
• Ability to accommodate visitor comments
• Search engine ready: just add content. The system builds useful page URL’s automatically
• Well designed ‘look & feel’ to reflect your Brand

Not Ready For Blogging?

That’s okay. You can still take advantage of powerful Web 2.0 features. By adding new pages to your company website with interesting news, services or products, you’ll get a boost in site traffic. Allow visitor comments and you’ll gain even more. We enjoy building websites that incorporate a content management system (CMS) so our customers can update their own content whenever they wish.

There may be significantly more opportunity than you think in creating informative blog posts, thereby establishing a voice within your industry or market. Take care to do it properly. With a little planning upfront you can create an inbound marketing program that develops strong leads to sales performance.

Please comment below with your thoughts on the subject of business blogging and the benefits of “Natural SEO” for your Internet marketing program.

Your Website Can Do More, Cost Less and Pull In Better Traffic

Many site owners fail to realize their website is just the beginning of a larger process. Though they may understand usability, keyword optimization and branding. Often, there’s much that can be done to bring real excitement and fresh results. If you’re passionate about serving your customers and proving what you can do for for them, you’ll enjoy having a website, or company blog, that pulls more qualified inbound leads and customer traffic. Transforming static pages into a compelling inbound program — with blog posts, web video, social media, carefully tested landing pages, new conversion steps and more — requires the ability to look at your product with fresh eyes.

Start re-thinking your website. Ask, “how can we add more compelling content on a regular basis?” Now, you’re getting closer to the real challenge. A website that’s easily updated. A website that pulls in more leads. A website:

• That you can update
• That grows over time with useful news and information
• That offers every opportunity to demonstrate your responsiveness
• That’s very search engine friendly
• That “works for you.”

Building websites using WordPress as a Content Management System (CMS) benefits you because:

• WordPress is the world’s leading blog software
• It is one of the fastest growing platforms for building business websites
• Major Search Engines love blogs
• Using a CMS allows you to think about your content in a more fluid style
• Your site can help you attain more: Energy, Excitement, Opportunity, Sales.

There’s always more to say on the subject of blogging, especially for business. What do you say to your management team? How do you get them to commit to a company blog that drives new traffic and results?