Using Major Social Media Applications In a Simple Framework
Best Way To Help Clients Get Underway
We’re introducing a new social media tool kit for clients, thanks to Tom McDunn and his LeptLikeABlog approach. We’ve been working for several months getting up to speed on a versatile way to introduce social media to companies who may be waiting in the wings to get started.
Let’s start by looking at our simple concept illustration, which is very much a work-in-progress. The large oval illustrates a blog centric approach to social media. This means your framework is built on blogging as the core tool. After all, without great content, especially with business-to-business or professional firms, you really don’t have much to be social about… unless, you’re actually demonstrating your expertise, knowledge and thought leadership. Visitors aren’t going to follow you on Twitter unless you have something interesting to say. A blog is the best place to start doing this.
You’ll note as well that above the centered oval you’ll find a smaller oval for “inbound links.” This represents people who comment on your blog. As you may know, Google loves blogs for this reason. Inbound links show people are interested in what your firm has has to say. The more comments on your posts, the better. The more highly ranked your blog becomes, the more authority it will have.
This in turn leads to feeding your Twitter, Facebook and LinkedIn accounts. These are the most popular and “proven” applications in the world of social media. Your blog becomes your content engine. Each post is Tweeted using the headline (with a shortened URL), or sent out to your Facebook presence. Additionally, your LinkedIn account is “fed” post information is well. Though from a technical standpoint it’s not quite the same thing as an RSS feed, which we will get into with subsequent posts.
Finally, your blog can be monitored in TweetDeck, to make it a smoothly running social media system that you’ll enjoy using on a daily basis.
