Research Reveals The Critical Role Of Organic Listings

Building inbound links improves your natural search engine ranking

Despite all the news about social media, Search Engine Optimization (SEO) remains the most prevalent and universal method for building online traffic. For nearly all websites and web categories, it’s very desirable to do well in Organic Search. Research reveals the critical role of organic listings:

• Over 88% of all traffic is generated by search engines
• Organic search (SEO) is more dominant than Pay Per Click (PPC)*
• Surveys show first position achieves average Click Through Rates (CTR) of 42% with second and third at 12% and 9% respectively
• Organic search page results can bear fruit over time as new content is deployed
• Results are typically more sustainable and longer lasting
• Good content takes commitment.

If you’re serious about long term results, SEO is essential. For SEO to work you’ll need to define your website based on relevance and depth of content (see Inbound Marketing & Blogging). Once the site has is properly defined, we can begin working on the major SEO components: Information Architecture… Keyword Relevance… Tags… and Page Content.

We will investigate how people search your particular product or category. We will research the niche, specialized area or positioning that can give you the greatest lift with the most reasonable investment. We will look at your current analytics and help you determine categories, link names and tags. We will add simple, clean looking navigation and additional on-page factors that will enhance your site’s rankings, including how best to establish the:

• Trust and Authority of the Domain
• Trust and Authority of the Page
• Inbound text links
• Engagement metrics
• Keyword usage
• Content quality

When pursuing an original SEO strategy, always ask your team to answer this question: how can we publish unique content which adds genuine value to the online discussion in our industry?

When you come down to it linkers, users and searchers want to find great content, which takes persistence and planning in order to succeed.