Online Advertising, PPC/CPM

Strategy, Production And Media Placement For Online Advertising Campaigns

Online Advertising covers a diverse range of techniques for delivering marketing messages to potential customers over the World Wide Web. According to Jupiter Research, over $34 billion in online ad spending will be placed next year (2012). Here’s a partial list of online advertising techniques:

  • Pay-Per-Click, PPC
  • Cost-Per-Thouand, CPM
  • Sponsored Listings On Search Engines
  • Web Videos
  • Mobile Advertising
  • Contextual Advertising
  • Banner Advertising
  • Rich Media
  • Social Network Advertising
  • E-mail marketing (for lead generation)

Internet advertising presents fresh challenges and opportunities based on unique points of differentiation and efficiency when compared to conventional advertising. Online techniques offer some attractive opportunities for customization. For example, AdWords, Yahoo! Search Marketing and Google AdSense enable ads to be shown on targeted, relevant web pages or alongside search results.

Additionally, online placements allow the consumer to remain in control of the interaction. The user is free to engage based on the relevance of the ad or listing. They offer animation, interactivity and all sorts of banner or tile shaped units on varied platforms, from the Google Display Network to Facebook.

Sponsored listings

Research has proven that Internet advertising can bring dramatic results. Given the scope of possibilities, one can choose from a variety of sites and mobile devices to reach a niche audience using keyword analysis, geo-targeting and contextual targeting — the very elements of online advertising strategy.

Ready To Serve You

Do you have a specific product or service you would like to advertise online? Our Advertising Agency can help you determine an effective strategy for creative ideas, production or placement. We can help you in producing final creative and coordinating your campaign to achieve your goals by generating a strong presence for your product, company or brand.

Please contact us to schedule a free consultation.